try to query on "Software --> Add or Remove Programs --> Program --> Name = Adobe Acrobat X Standard (or what it's called in your list)" and add the "Install Date" as a column to your query. Execute the query and click on install date to sort for the date. Then you can count by marking the devices until the 01/01/2013. I think you have a problem if you add the install date to your criteria because the different software could report their install date in different formats. For example Acrobat Reader X returns in our coreserver as install date "20130308". If you add as criteria 08/03/2013 you will never get a result...
Hope that helps