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1) Is there a way to multiple bulk assign tickets from the unassigned queue instead of doing it individually?
Yes, use quick actions, these can be run from the list view or form view and do lots of cool things. There is an example called: Reassign Owner Team out of the box.
2) Where should I be looking to have tickets auto-assigned depending on key words in the subject line?
This would typically be done using a workflow, you have to set it up in the AdminUI on the Incident Object. Then use a switch block to cycle through the keywords in an Incident Summary [Subject] and assign to an appropriate team or execute another action.
3) Lastly certain actions trigger certain events. For example closing triggers are an email to the customer. I want to change this trigger to only go out to customers dealt with by certain groups. Can someone point me in the right direction?
If you go to the AdminUI find the incident object, there is a business rules section > Triggered actions. there is one called IncidentClosureNotification their you can specify additional conditions to trigger or not trigger the notification.
The above is the simplest way of making the changes of course there are other ways to automate and control the system. The online help is very good.
Last words please please make all changes in Staging and Test in UAT before updating production. shout if you need more help.
Thank you for responding to me.