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The verbiage is usually "silent install" / "automated install" and/or "answer file".
What you CAN do is poke the relevant vendor's support group -- I would expect that they have some documentation already on "how to automate this install" (unless they're a really new / tiny shop, it's something that comes up pretty quickly as a feature). They can usually point you at the relevant KB article or info.
This "packaging automation" malarky is usually specific / different for each piece of software (depending on how complicated it is - some "common rules" can usually work, but expect things to require application specific info / steps, etc.).
Word of caution - I learned (painfully) that there's good reason why there's packaging professionals ... and how many pitfalls there are to be found with a "oh, how difficult could it be to buidl a package..." type mindset of naivety .